During my tenure, I functioned as a versatile front-end developer and designer, building high-performance landing pages, microsites, and email campaigns utilizing HTML, CSS, JavaScript, and jQuery. I managed content across several CMS platforms including WordPress, Drupal, Kentico, and Ektron, while utilizing Adobe Creative Suite to design cohesive digital assets.
Beyond development, I executed deployments in IBM (formerly Silverpop) and Salesforce Marketing Clouds (formerly ExactTarget) and spearheaded efforts to optimize email marketing performance, providing data-driven recommendations that significantly increased open and click-through rates.
My commitment to quality and cross-departmental collaboration led to my promotion to Assistant Team Lead in 2015. In this leadership capacity, I oversaw project distribution, supervised and trained a team of developers, and acted as a key liaison to ensure seamless project transitions across the organization.
